Target Audience

Target Audience 

Demographics: 

Age - Meaning?Gender-Meaning?Spending Power-Meaning?Ethnicity -Meaning?Hobbies? 

E.G:  Girl Talk 
Age - 7-12
Gender- Young Girls
Spending Power-
Ethnicity-White British/American

E.G   Vogue 
Age - 18-32 (high end fashion, can be independently bought by these ages)
Gender- Older Women (main image of a women/girly colours (pink) jewellery)
Spending Power-£4
Ethnicity-White British/American 


E.G    Horse Hound 
Age - 20-40? (people tend to like horse riding when older)
Gender-Older Men (colours connoted with
men (bland colours)
Spending Power-£2.90
Ethnicity- White British 

NRS Social Grade- Categorises us as an audience (classes)

Grade	Social class	Chief Income Earner's Occupation (% of Pop. 2008)
A	upper middle class	Higher managerial, administrative or professional. (4%)
B	middle class	Intermediate managerial, administrative or professional (23%)
C1	lower middle class	Supervisory or clerical and junior managerial, administrative or professional (29%)
C2	skilled working class	Skilled manual workers (21%)
D	working class	Semi and unskilled manual workers (15%)
E	Those at the lowest levels of subsistence	Casual or lowest grade workers, pensioners and others who depend on the welfare state for their income (8%)